AO2 = 3 marks AO3 = 3 marks AO4 = 3 marks
AO2
- Option 1 - Teaching other musical instruments will bring in new music students and revenue.
- Option 2 - By offering online lessons more students will be able to take drum lessons and therefore increase revenue.
A03
- Option 1 - This would increase its target market due to the wider range of musical instruments being offered leading to an increase in revenue.
- Option 2 - This would increase revenue as more students can be taught at the same time in different locations around the country and the world.
AO4
- Option 1 - However, although this may lead to more revenue for the business it would need to find and pay additional teachers to provide this service.
- Option 2 - However, there could be technical issues that might lead to lessons being interrupted and not delivered, giving TADS a bad reputation.
(9)
Level
Mark
Descriptor
0
No rewardable material.
Level 1
1-3
- Limited application of knowledge and understanding of business concepts and issues to the business context. (AO2)
- Attempts to deconstruct business information and/or issues, finding limited connections between points. (AO3)
- Makes a judgement, providing a simple justification based on limited evaluation of business information and issues relevant to the choice made. (AO4)
Level 2
4-6
- Sound application of knowledge and understanding of business concepts and issues to the business context although there may be some inconsistencies. (AO2)
- Deconstructs business information and/or issues, finding interconnected points with chains of reasoning, although there may be some logical inconsistencies. (AO3)
- Makes a judgement, providing a justification based on sound evaluation of business information and issues relevant to the choice made. (AO4)
Level 3
7-9
- Detailed application of knowledge and understanding of business concepts and issues to the business context throughout. (AO2)
- Deconstructs business information and/or issues, finding detailed interconnected points with logical chains of reasoning. (AO3)
- Makes a judgement, providing a clear justification based on a thorough evaluation of business information and issues relevant to the choice made. (AO4)