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Pearson Edexcel International GCSE Business (4BS1)

1 - Business activity and influences on business

2 - People in Business

3 - Business finance

4.1 Market research

4.1.1 Purpose of market research

4.1.2 Methods of market research

4.1.3 Use of data in market research

4.3 The marketing mix

5 - Business operations

6 Quantitative skills

IGCSE/Edexcel/Business Studies//Concept/4 - Marketing/4.1 Market research/4.1.1 Purpose of market research

4 - Marketing

Syllabus: 2026
Section: 4
Level: —

Exam analysis

Most tested topics

Market research
The market
The marketing mix