CourseCourse QuestionQuestionDocumentDocument

IB Business Management

Unit 1 Introduction to business management

Unit 2 Human resource management

Unit 3 Finance and accounts

Unit 4 Marketing

4.1 Introduction to marketing

4.2 Marketing planning

4.4 Market research

4.4.1—Purpose and process of market research

4.4.2—Primary market research

4.4.3—Secondary market research

4.4.4—Qualitative and quantitative research

4.4.5—Sampling methods

4.5 The seven Ps of the marketing mix

Unit 5 Operations management

Unit 6 Business management toolkit

IB/Business Management/SL//Concept/Unit 4 Marketing/4.4 Market research/4.4.1—Purpose and process of market research

Unit 4 Marketing

Syllabus: First assessment 2024
Section: —
Level: SL

Exam analysis

Most tested topics

Introduction to marketing
Marketing planning
Market research
The seven Ps of the marketing mix