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4.1 Introduction to marketing

Syllabus
First assessment 2024
Topic
4.1
Level
SL

Objective notes

3 learning objectives
4.1.1Market orientation and product orientation

• Distinguish market orientation and product orientation

• Market orientation starts with customer needs; product orientation starts with product capabilities

4.1.2Market share

• Calculate and interpret market share

• Market share measures a business's sales as a proportion of total market sales

4.1.3Market growth

• Calculate and interpret market growth

• Market growth measures change in market size over time

ConceptIB Business Management SL