Course review

4.1 Introduction to marketing

Review each learning objective in this topic, then open its concept explanation or question set.

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Learning objective

4.1.1—Market orientation and product orientation

New

• Distinguish market orientation and product orientation • Market orientation starts with customer needs; product orientation starts with product capabilities

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0: Attempts
0: Mistakes

Start with the concept explanation, then practise to create mastery evidence.

Learning objective

4.1.2—Market share

New

• Calculate and interpret market share • Market share measures a business's sales as a proportion of total market sales

0%: Mastery
0: Attempts
0: Mistakes

Start with the concept explanation, then practise to create mastery evidence.

Learning objective

4.1.3—Market growth

New

• Calculate and interpret market growth • Market growth measures change in market size over time

0%: Mastery
0: Attempts
0: Mistakes

Start with the concept explanation, then practise to create mastery evidence.