Course review
Review each learning objective in this topic, then open its concept explanation or question set.
Learning objective
• Evaluate importance of research and development for a business • R&D supports innovation, competitiveness, growth, efficiency, and differentiation
Start with the concept explanation, then practise to create mastery evidence.
Learning objective
• Analyse importance of developing goods and services that address unmet customer needs • Unmet needs may or may not already be known by customers
Start with the concept explanation, then practise to create mastery evidence.
Learning objective
• Apply copyrights, patents, and trademarks • Intellectual property protection can support innovation, revenue, and competitive advantage
Start with the concept explanation, then practise to create mastery evidence.
Learning objective
• Distinguish incremental and disruptive innovation • Incremental innovation improves existing products or processes; disruptive innovation can transform markets
Start with the concept explanation, then practise to create mastery evidence.