Course review
Review each learning objective in this topic, then open its concept explanation or question set.
Learning objective
• Distinguish market orientation and product orientation • Market orientation starts with customer needs; product orientation starts with product capabilities
Start with the concept explanation, then practise to create mastery evidence.
Learning objective
• Calculate and interpret market share • Market share measures a business's sales as a proportion of total market sales
Start with the concept explanation, then practise to create mastery evidence.
Learning objective
• Calculate and interpret market growth • Market growth measures change in market size over time
Start with the concept explanation, then practise to create mastery evidence.
Learning objective
• Evaluate importance of market share and market leadership • Market leadership can bring brand power, economies of scale, influence, and strategic advantage
Start with the concept explanation, then practise to create mastery evidence.