Course review

1.5 Growth and evolution

Review each learning objective in this topic, then open its concept explanation or question set.

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Learning objective

1.5.1—Economies and diseconomies of scale

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• Analyse internal and external economies and diseconomies of scale • Growth can lower average costs but may also create coordination, communication, or motivation problems

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Learning objective

1.5.2—Internal and external growth

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• Distinguish between internal growth and external growth • Internal growth expands existing operations; external growth combines with or acquires other organizations

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Learning objective

1.5.3—Reasons to grow

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• Evaluate reasons for businesses to grow • Growth may increase market share, revenue, profit, survival chances, economies of scale, and market power

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Learning objective

1.5.4—Reasons to stay small

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• Evaluate reasons for businesses to stay small • Small size may preserve control, flexibility, personal service, niche focus, and lower risk

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Learning objective

1.5.5—External growth methods

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• Evaluate mergers and acquisitions (M&As), takeovers, joint ventures, strategic alliances, and franchising • External growth methods differ in control, speed, cost, risk, and integration challenges

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Start with the concept explanation, then practise to create mastery evidence.