AP Psychology 4.1.C: Person Perception
Explore AP Psychology 4.1.C questions on mere exposure, prototypes, self-fulfilling prophecy, and how social comparison shapes person perception.
- Syllabus
- Effective Fall 2025
- Course
- AP Psychology
Explore AP Psychology 4.1.C questions on mere exposure, prototypes, self-fulfilling prophecy, and how social comparison shapes person perception.
Dr. Knowles is interested in exploring the relationship between garment cost and perceptions of clothing
quality. She predicts that higher-priced clothing will be perceived as being of higher quality. She creates a Web
site that presents floral shirts listed at a variety of prices. Participants are directed to the Web site, where they
are asked to rate the quality of each shirt (on a 1 to 10 scale, with higher numbers meaning better quality). The
data collected are presented in the scatterplot.

Part B
Explain how each of the following could affect participants' perceptions of the floral shirts on the Web
site.
- Mere-exposure effect
- Cones of the retina
Mere-exposure effect
response must indicate that repeated experience with the shirts or the Web site
leads to increased liking of the shirts.
Acceptable explanations include:
Responses can indicate more exposure by referencing amount of time or number of
exposures to shirts or the Web site.
- The more often that people look at the Web site the more they like the shirts.
Unacceptable explanations include:
- Some shirts were so beautiful that people liked them the second they saw them (all it
took was mere exposure).