AP Microeconomics Unit 4: Imperfect Competition
Analyze AP Microeconomics Unit 4 market structures through monopoly pricing, discrimination, differentiated firms, oligopoly, and strategic games.
- Syllabus
- Effective Fall 2025
- Course
- AP Microeconomics
Analyze AP Microeconomics Unit 4 market structures through monopoly pricing, discrimination, differentiated firms, oligopoly, and strategic games.
Arzeye Pharma has a patent, a legal barrier to entry, on its newly developed eye treatment that cures common eye problems. Arzeye Pharma is currently earning positive economic profit and is producing the profit-maximizing quantity of eye treatments.
Draw a correctly labeled graph for Arzeye Pharma and show each of the following.
Draw a correctly labeled graph of Arzeye Pharma with a downward-sloping demand (D) curve and a downward-sloping marginal revenue (MR) curve with the MR curve below the D curve.

The profit-maximizing quantity of eye treatments, labeled Q*
For the second point, the graph must show a rising marginal cost (MC) curve and the 1 point profit-maximizing quantity, labeled Q*, where MR=MC.

The profit-maximizing price, labeled P∗
For the third point, the graph must show the profit-maximizing price, labeled P∗, from the downward-sloping demand curve at Q*.

The average total cost curve consistent with positive economic profit, labeled ATC
For the fourth point, the graph must show the average total cost (ATC) curve below P* at Q* and the marginal cost curve passing through the minimum point of the ATC curve.

The area representing consumer surplus, shaded completely
For the fifth point, the graph must show the area of consumer surplus, shaded completely.

Total for part (a)
5 points
Suppose Arzeye Pharma wants to charge a price that maximizes its total revenue rather than its profit.
On your graph in part (a), show the revenue-maximizing quantity, labeled QR.
(ii)
The graph from part (a) must show the quantity that maximizes total revenue, labeled QR, where marginal revenue equals 0. Price, Cost

1 point
Suppose now that Arzeye Pharma engages in perfect price discrimination.
On your graph in part (a), show the lowest price that Arzeye Pharma would charge, labeled P2.
(i) The graph from part (a) must show the lowest price that Arzeye Pharma would charge if it engaged in perfect price discrimination, labeled P2, from the intersection of the demand and marginal cost curves.

What would happen to consumer surplus? Explain.
State that consumer surplus would decrease to $0 and explain that Arzeye is able to charge the maximum price each consumer is willing to pay.
Total for part (c) 2 points
Suppose instead that Arzeye Pharma's patent expires. Will the demand for Arzeye Pharma's treatment become more elastic, become less elastic, or not change? Explain.
Begin your response to this question at the top of a new page in the separate Free Response booklet and fill in the appropriate circle at the top of each page to indicate the question number.
State that Arzeye Pharma's demand will become more elastic and explain that as the patent expires more firms will enter the market which increases the number and availability of substitutes, causing consumers to be more responsive to changes in the price of eye treatments.
Total for question 110 points
Voda Reservoir is a profit-maximizing firm and the only producer of bottled water in a country.
Currently, Voda Reservoir is earning negative economic profit.
Draw a correctly labeled graph for Voda Reservoir and show each of the following.
The profit-maximizing quantity, labeled QM
| A\nPoint 1 | Draw a correctly labeled graph for Voda Reservoir with a downward-sloping demand (D) curve and a downward-sloping marginal revenue (MR) curve with the MR curve below the D curve. | 1 point |
|---|
The profit-maximizing price, labeled PM
Point 2 & The graph must show a rising marginal cost (MC) curve and the profit-maximizing quantity, labeled QM, where MR=MC.
& 1 point \\ \hline \end{tabular}
The average total cost curve consistent with Voda Reservoir earning negative economic
profit, labeled ATC
Point 3 The graph must show the profit-maximizing price, labeled PM, from the D curve at QM.
1 point
question-bank/30954/images/answer_page3_fig3.png
The area of deadweight loss, shaded completely
| Point 4 | The graph must show the average total cost (ATC) curve above the D curve and show the MC curve passing through the minimum point of the ATC curve.\n | 1 point |
|---|---|---|
| Point 5 | The graph must show the area of deadweight loss, shaded completely. | 1 point |
Suppose new producers have entered the bottled-water market and Voda Reservoir
continues to operate in the bottled-water market. Will the demand for Voda Reservoir's
bottled water become more elastic, become less elastic, or stay the same as new producers
enter the market?
| D Point 8 | State that the demand for Voda Reservoir's bottled water will become more elastic. 1 point |
|---|
The graph below shows the demand curve (D), marginal revenue curve (MR), marginal cost curve (MC), average total cost curve (ATC), and long-run average total cost curve (LRATC) for a monopolist.

Using the numbers given in the graph, identify each of the following for the profit-maximizing monopolist.
3 points:
- One point is earned for identifying the profit-maximizing quantity, Q=4.
- One point is earned for identifying the profit-maximizing price, P=$ 40.
- One point is earned for identifying the allocatively efficient output, Q=8.
The quantity produced
1 point:
One point is earned for identifying the profit-maximizing quantity, Q=4.
The price
1 point:
One point is earned for identifying the profit-maximizing price, P=$ 40.
The allocatively efficient quantity
1 point:
One point is earned for identifying the allocatively efficient output, Q=8.
Now assume that the monopolist produces 10 units. Using the numbers given in the graph, calculate each of the following. Show your work.
3 points:
- One point is earned for correctly showing the calculation for
The monopolist's economic profit
1 point:
One point is earned for correctly showing the calculation for the monopolist's economic profit.
=(P-A T C) Q=($ 10-$ 20) 10=-$ 100
Or loss of $100
Other correct calculations are acceptable.
The consumer surplus
1 point:
One point is earned for correctly showing the calculation of consumer surplus.
C S=1 / 2($ 60-$ 10) 10=$ 250
Other correct calculations are acceptable.
The deadweight loss
1 point:
One point is earned for correctly showing the calculation of the deadweight loss.
DWL = 1/2 ($20−$10)×(10−8)=$10
Other correct calculations are acceptable.
At what quantity is demand unit elastic?
1 point:
- One point is earned for identifying the quantity at which demand is unit elastic, 6.
Suppose the monopolist perfectly price discriminates and chooses the quantity that maximizes profit. Determine the dollar value of each of the following.
2 points:
- One point is earned for correctly determining the monopolist's profit.
- One point is earned for correctly determining the consumer surplus as zero.
6 points (2+1+3)

The monopolist's profit
1 point:
One point is earned for correctly determining the monopolist's profit.
1 / 2[($ 60-$ 20) 8]=$ 160
The consumer surplus
1 point:
One point is earned for correctly determining the consumer surplus as zero.
6 points (2+1+3)
The table below shows the total cost and total benefit of advertisements placed by AZY Foods, a firm in the retail food market.

There are many firms in the retail food market. Each firm places its own firm-specific advertisements without considering the actions of its competitors. In what market structure is AZY Foods operating?
State that AZY Foods is operating in a monopolistically competitive market structure.
1 point