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Cambridge International AS & A Level Business (9609)

1. Business and its environment

2. Human resource management

3.1 The nature of marketing

3.2 Market research

3.2.1—Market research purposes

3.2.2—Primary research and secondary research

3.2.3—Sampling

3.2.4—Market research data

3.3 The marketing mix

4. Operations management

5. Finance and accounting

A-Level/CAIE/Business//AS/Concept/3. Marketing/3.2 Market research/3.2.4—Market research data

3. Marketing

Syllabus: 9609–2026–2027
Section: 3
Level: AS

Exam analysis

Most tested topics

The nature of marketing
Market research
The marketing mix