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Unit 1: Marketing and People

1.3.1 - Meeting customer needs

1.3.2 - The market

1.3.3 - Marketing mix and strategy

1.3.4 - Managing people

1.3.4.1a - Staff as asset or cost

1.3.4.1b - Flexible workforce

1.3.4.1c - Dismissal and redundancy

1.3.4.1d - Employer and employee relationships

1.3.4.2a - Recruitment and selection

1.3.4.2b - Recruitment and training costs

1.3.4.2c - Types of training

1.3.4.3a - Organisational structure

1.3.4.3b - Types of structure

1.3.4.3c - Structure, efficiency and motivation

1.3.4.4a - Importance of motivation

1.3.4.4b - Motivation theories

1.3.4.4c - Financial motivation methods

1.3.4.4d - Non-financial motivation methods

1.3.4.5a - Management and leadership

1.3.4.5b - Leadership styles

1.3.4.5c - Entrepreneur to leader

1.3.5 - Entrepreneurs and leaders

Unit 2: Managing Business Activities

2.3.1 - Planning a business and raising finance

2.3.2 - Financial planning

2.3.3 - Managing finance

2.3.4 - Resource management

2.3.5 - External influences

A-Level Edexcel Business AS 1.3.4.4a - Importance of motivation Topic Practice

1.3.4.4a - Importance of motivation

• Explain the importance of employee motivation to a business.

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