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Unit 1: Marketing and People

1.3.1 - Meeting customer needs

1.3.2 - The market

1.3.2.1a - Changes in demand

1.3.2.2a - Changes in supply

1.3.2.3a - Demand and supply interaction

1.3.2.3b - Demand and supply diagrams

1.3.2.4a - PED calculation

1.3.2.4b - PED values

1.3.2.4c - Factors affecting PED

1.3.2.4d - PED and pricing

1.3.2.4e - PED and total revenue

1.3.2.5a - YED calculation

1.3.2.5b - Normal and inferior goods

1.3.2.5c - YED values

1.3.2.5d - Factors affecting YED

1.3.2.5e - YED and business decisions

1.3.3 - Marketing mix and strategy

1.3.4 - Managing people

1.3.5 - Entrepreneurs and leaders

Unit 2: Managing Business Activities

2.3.1 - Planning a business and raising finance

2.3.2 - Financial planning

2.3.3 - Managing finance

2.3.4 - Resource management

2.3.5 - External influences

A-Level Edexcel Business AS 1.3.2.5c - YED values Topic Practice

1.3.2.5c - YED values

• Interpret numerical values of income elasticity of demand.

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