Edexcel A-Level Business AS 1.3.1 3a Product and Market Orientation Topic Practice

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Pearson Edexcel IAL Business

Unit 1: Marketing and People

1.3.1 - Meeting customer needs

1.3.1.1a - Mass and niche markets

1.3.1.1b - Dynamic markets

1.3.1.1c - Competition and markets

1.3.1.1d - Risk and uncertainty

1.3.1.2a - Market research data

1.3.1.2b - Primary market research methods

1.3.1.2c - Secondary market research methods

1.3.1.2d - Sampling methods

1.3.1.3a - Product and market orientation

1.3.1.3b - Market mapping

1.3.1.3c - Market segmentation

1.3.1.3d - Competitive advantage

1.3.1.3e - Product differentiation

1.3.1.3f - Adding value

1.3.2 - The market

1.3.3 - Marketing mix and strategy

1.3.4 - Managing people

1.3.5 - Entrepreneurs and leaders

Unit 2: Managing Business Activities

2.3.1 - Planning a business and raising finance

2.3.2 - Financial planning

2.3.3 - Managing finance

2.3.4 - Resource management

2.3.5 - External influences

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