Edexcel A-Level Business A2 4.3.3 1b Marketing Approaches Topic Practice

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Pearson Edexcel IAL Business

Unit 3: Business Decisions and Strategy

3.3.1 - Business objectives and strategy

3.3.2 - Business growth

3.3.3 - Decision-making techniques

3.3.4 - Influences on business decisions

3.3.5 - Assessing competitiveness

3.3.6 - Managing change

Unit 4: Global Business

4.3.1 - Globalisation

4.3.2 - Global markets and business expansion

4.3.3 - Global marketing

4.3.3.1a - Global marketing and glocalisation

4.3.3.1b - Marketing approaches

4.3.3.1c - Marketing mix adaptation

4.3.3.1d - Strategy matrices in global marketing

4.3.3.2a - Cultural diversity

4.3.3.2b - Global niche markets

4.3.3.2c - Marketing mix for global niches

4.3.3.3a - Cultural and social considerations

4.3.4 - Global industries and companies

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