CAIE A-Level Psychology A2 2.5.1 Advertising Types and Techniques Topic Practice

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A-Level CAIE Psychology

3.2 A Level content overview and methods

A Level options, issues and methods

Specialist Option 1: Clinical Psychology

Clinical Psychology overview and key studies

1.1 Schizophrenia

1.2 Mood (affective) disorders: depressive disorder (unipolar) and bipolar

1.3 Impulse control disorders

1.4 Anxiety disorders and fear-related disorders

1.5 Obsessive-compulsive disorder (OCD)

Specialist Option 2: Consumer Psychology

Consumer Psychology overview and key studies

2.1 The physical environment

2.2 The psychological environment

2.3 Consumer decision-making

2.4 The product

2.5 Advertising

2.5.1—Advertising types and techniques

2.5.2—Advertising-consumer interaction

2.5.3—Brand awareness and recognition

Specialist Option 3: Health Psychology

Health Psychology overview and key studies

3.1 The patient-practitioner relationship

3.2 Adherence to medical advice

3.5 Health promotion

Specialist Option 4: Organisational Psychology

Organisational Psychology overview and key studies

4.1 Motivation to work

4.2 Leadership and management

4.3 Group behaviour in organisations

4.4 Organisational work conditions

4.5 Satisfaction at work

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