EduNinja

EduNinja

1. Business and its environment

1.2 Business structure

1.3 Size of business

1.4 Business objectives

1.5 Stakeholders in a business

2. Human resource management

2.1 Human resource management (HRM)

3. Marketing

3.1 The nature of marketing

3.2 Market research

3.3 The marketing mix

3.3.1—Marketing mix elements

3.3.2—Product

3.3.3—Product portfolio analysis

3.3.4—Pricing methods

3.3.5—Promotion methods

3.3.6—Place and distribution

4. Operations management

4.1 The nature of operations

4.2 Inventory management

4.3 Capacity utilisation and outsourcing

5. Finance and accounting

5.1 Business finance

5.2 Sources of finance

5.3 Forecasting and managing cash flows

A-Level CAIE Business AS 3.3.1—Marketing mix elements Question Bank

3.3.1—Marketing mix elements

• The elements of the marketing mix (the 4Ps)

- the 4Ps: Product, Price, Promotion, Place (distribution channels)

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