EduNinja

EduNinja

1. Business and its environment

1.2 Business structure

1.3 Size of business

1.4 Business objectives

1.5 Stakeholders in a business

2. Human resource management

2.1 Human resource management (HRM)

3. Marketing

3.1 The nature of marketing

3.1.1—Marketing role

3.1.2—Demand and supply

3.1.3—Markets

3.1.4—Consumer and industrial marketing

3.1.5—Mass marketing and niche marketing

3.1.6—Market segmentation

3.2 Market research

3.3 The marketing mix

4. Operations management

4.1 The nature of operations

4.2 Inventory management

4.3 Capacity utilisation and outsourcing

5. Finance and accounting

5.1 Business finance

5.2 Sources of finance

5.3 Forecasting and managing cash flows

A-Level CAIE Business AS 3.1.7—CRM Question Bank

3.1.7—CRM

• Customer relationship marketing (CRM)

- the aims of CRM

- the costs and benefits of CRM

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