A-Level CAIE Business A2 8.2.3—International marketing Question Bank

• Strategies for international marketing

- the implications for marketing of increased globalisation and economic collaboration

- the importance of international marketing for a business

- international markets - identification, selection and entry

- whether a business in a given situation should develop an international market through pan-global marketing or maintain local differences

- choosing a strategy, in a given situation, to develop a global market

- the factors influencing the method of entry into international markets