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4.5 The seven Ps of the marketing mix

4.5.1—Product

4.5.2—Branding

4.5.3—Pricing methods

4.5.4 (HL)—HL pricing methods

4.5.5—Promotion

4.5.6—Place

4.5.7—People

4.5.8—Processes

4.5.9—Physical evidence

4.5.10—Appropriate marketing mixes

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4.5 The seven Ps of the marketing mix