Practise monopoly-evaluation questions by balancing consumer disadvantages against efficiency, innovation and quality in real cases.
Robert is the only business specialising in handmade door signs in the local area.
Explain one disadvantage for customers of Robert being the only local firm specialising in handmade door signs.
AO2 3 marks
Award 1 mark for identifying a relevant disadvantage
Award 1 mark for developing the disadvantage
Award 1 mark for the response being in the context of Robert's wood carving business
- One disadvantage is that the price may be higher (1) this is due to a lack of choice (1) because there are no other local wood carvers that customers can use (1)
- One disadvantage is that it may take a long time to receive the order (1) because Robert is a small business and he is working alone (1), and it takes time for him to make each individual door sign (1)
Accept any other appropriate response
(3)
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