Question 1
Discuss the effectiveness of one or more health promotion programmes.
Refer to the paper 2 assessment criteria when awarding marks.
The command term "discuss" requires candidates to make a considered review of the effectiveness of one or more health promotion programmes. The effectiveness relates to the success rate of any health promotion programme.
Examples of health promotion programmes may include, but are not limited to:
- food labelling programmes
- stress reduction programmes such as mindfulness based stress reduction (MBSR) or yoga
- health education campaigns such as the TRUTH anti-tobacco campaign (US) or the National Tobacco Campaign (Australia)
- NHS's 'Healthy Child Programme';
keeping children healthy and safe (UK)
- NHS Diabetes Prevention Programme (UK)
- taxes and/or subsidies upon products such as sugar, tobacco or alcohol
Relevant studies may include, but are not limited to:
- Peckmann and Reibling's (2006) study of the effectiveness of fear campaigns
- Yee et al.'s (2006) study of effectiveness of strategies to change behaviours related to obesity
- Sly et al.'s (2002) survey on community based anti-smoking promotion among teens
- Holm's (2002) survey on the efficiency of health campaigns
- Schum and Gould's (2007) study of why health campaigns are effective
- Prochaska and Di Clemente's (1983) 'Longitudinal research on the effectiveness of the Integrative Model of change for smoking behaviour'
- Marlatt and Gordon's (1985) 'Relapse prevention: maintenance strategies in the treatment of addictive behaviours'
- Huhman et al.'s (2007) evaluation of a national physical activity intervention for children: VERB campaign
Critical discussion may include, but is not limited to:
- methodological and ethical considerations
- how the findings of research have been interpreted and applied
- implications of the findings
- generalization of the findings
- assumptions and biases
- areas of uncertainty
- supporting and/or contradictory evidence
- comparing and contrasting the effectiveness of different health promotion programmes
Candidates may discuss one health promotion programme in order to demonstrate depth of knowledge, or may discuss a larger number of health promotion programmes in order to demonstrate breadth of knowledge. Both approaches are equally acceptable.
If a candidate discusses health promotion programmes in general with no reference to their effectiveness the response should be awarded up to a maximum of [2] for criterion D. All remaining criteria should be awarded marks according to the best fit approach.