2. Content
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2.1 Biological approach
• Explain the use of animal research in studying human behaviour. • Consider ethical issues when animals are used in psychological research.
• Explain strengths and limitations of reducing behaviour to biological factors.
• Explain the use of one or more brain imaging techniques to investigate human behaviour.
• Explain the role of one or more chemical messengers in human behaviour.
• Explain how environmental factors and genetics interact in human behaviour.
• Explain the extent to which human behaviour may be inherited.
• Explain the role of localization of function in behaviour and cognition.
• Explain neuroplasticity and its role in human behaviour.
• Explain neurotransmission and its influence on human behaviour.
2.2 Cognitive approach
• Explain the role of anchoring bias in decision-making.
• Explain classical conditioning and its role in behaviour.
• Explain cognitive load theory in relation to human cognition.
• Explain the role of one or more cognitive models in a cognitive process or behaviour.
• Explain the role of confirmation bias in decision-making.
• Explain dual processing theory in understanding decision-making.
• Explain operant conditioning and its role in behaviour.
• Explain schema theory in understanding a cognitive process.
2.3 Sociocultural approach
• Explain cognitive dissonance in understanding human behaviour.
• Explain one or more compliance techniques used to change behaviour.
• Explain conformity and its role in human behaviour.
• Explain one or more cultural dimensions in cross-cultural similarities and differences.
• Explain the use of emic approaches in researching human behaviour.
• Explain the role of enculturation in one or more behaviours.
• Explain the use of etic approaches in researching human behaviour.
• Apply one or more acculturation models to immigrants, refugees or extended stays in another culture.
• Apply social identity theory to explain and change behaviour.
• Apply social learning theory to explain and change behaviour.
2.4 Research methodology
2.4.5Credibility
• Explain strategies for ensuring credibility in psychological research.
2.4.6Research methods
• Differentiate experiments, observations, surveys, interviews, correlational studies and case studies. • Select suitable methods for psychological questions and evaluate advantages, disadvantages, ethics and external variables.
2.4.7Sampling techniques
• Explain advantages and disadvantages of self-selected, opportunity, stratified, random and snowball sampling.