2.2 Cognitive approach

Objective notes

8 learning objectives

2.2.1Anchoring bias

• Explain the role of anchoring bias in decision-making.

2.2.2Classical conditioning

• Explain classical conditioning and its role in behaviour.

2.2.3Cognitive load theory

• Explain cognitive load theory in relation to human cognition.

2.2.4Cognitive models

• Explain the role of one or more cognitive models in a cognitive process or behaviour.

2.2.5Confirmation bias

• Explain the role of confirmation bias in decision-making.

2.2.6Dual processing theory

• Explain dual processing theory in understanding decision-making.

2.2.7Operant conditioning

• Explain operant conditioning and its role in behaviour.

2.2.8Schema theory

• Explain schema theory in understanding a cognitive process.