2.7.4 (HL)—Consumer nudges

A nudge changes choice architecture without banning options or substantially changing prices, using defaults, salience or framing.

Nudges rely on predictable behavioural tendencies and should be transparent, easy to opt out of and tested for distributional effects.

Identify the default or frame, the behaviour it targets and the ethical trade-off.

Making healthy food the default side dish increases uptake while leaving alternatives available.

A nudge is not coercion and does not solve every information or income constraint.