IB Business Management

Unit 1 Introduction to business management

Unit 2 Human resource management

Unit 3 Finance and accounts

Unit 4 Marketing

4.1 Introduction to marketing

4.2 Marketing planning

4.4 Market research

4.5 The seven Ps of the marketing mix

Unit 5 Operations management

Unit 6 Business management toolkit

Concept/IB Business Management/SL/Unit 4 Marketing/4.1 Introduction to marketing

4.1 Introduction to marketing

Syllabus: First assessment 2024
Topic: 4.1
Level: SL

What you’ll learn

3 learning objectives

Choose one objective for a focused lesson, or study the complete topic.

4.1 Introduction to marketing