Cambridge International AS & A Level Business (9609)

1. Business and its environment

2. Human resource management

3.1 The nature of marketing

3.2 Market research

3.3 The marketing mix

4. Operations management

5. Finance and accounting

Concept/A-Level CAIE Business/AS/3. Marketing/3.1 The nature of marketing

3.1 The nature of marketing

Syllabus: 9609–2026–2027
Topic: 3.1
Level: AS

What you’ll learn

7 learning objectives

Choose one objective for a focused lesson, or study the complete topic.

3.1 The nature of marketing