What you’ll learn2 learning objectivesChoose one objective for a focused lesson, or study the complete topic.6.2.1Business strategy development• Developing business strategy- the meaning and purpose of business strategy- the meaning and purpose of strategic management: analysis, choice and implementation- approaches to develop business strategy, including: - blue ocean strategy - scenario planning - SWOT analysis - PEST analysis - Porter's five forces - core competence framework - Ansoff matrix - force field analysis - decision treesSyllabus objective6.2.2Corporate planning• Corporate planning and implementation- the meaning and importance of corporate planning- the meaning of corporate culture and its impact on business decision-making- the meaning and importance of transformational leadership- the management and control of strategic change- the meaning and importance of contingency planning and crisis managementSyllabus objective