An experiment is a study in which a researcher assigns conditions, or treatments, to experimental units to explore an investigative question of interest about the population.
The experimental unit is the observational unit to which the treatment is assigned. When experimental units consist of people, they are sometimes referred to as subjects or participants.
An explanatory variable, or factor, is a variable whose different categories, or levels, are imposed on the experimental units. The different categories, or levels, of the explanatory variable are called treatments. When there is more than one explanatory variable, the combinations of the categories, or levels, of the explanatory variables are called treatments.
A response variable is an outcome measured on each experimental unit after the treatment has been administered.