QuestionQuestionConceptConceptDocumentDocument

Unit 4: Global Business

Start with Concept to understand a topic, then use Question Bank to check what you know.

4 topics · 57 learning objectives

Your progress

Sign in to see your mastery and mistakes.

  1. 4.3.1 - Globalisation

    1. 4.3.1.1aEconomy characteristics

      Compare developed, developing and emerging economies.

    2. 4.3.1.1bGrowing economic power

      Explain the growing economic power of countries in Asia, Africa and other regions.

    3. 4.3.1.1cGrowth implications

      Analyse implications of economic growth for individuals and businesses, including trade opportunities and employment patterns.

    4. 4.3.1.1dGrowth indicators

      Use GDP, GDP per capita and HDI as growth indicators.

    5. 4.3.1.2aExports and imports

      Explain exports and imports.

    6. 4.3.1.2bSpecialisation

      Analyse implications of increasing specialisation by countries and businesses.

    7. 4.3.1.2cForeign direct investment

      Explain foreign direct investment and its link to business growth.

    8. 4.3.1.3aTrade liberalisation and WTO

      Explain trade liberalisation, reduced trade barriers and the role of the WTO.

    9. 4.3.1.3bPolitical change

      Explain political change as a contributor to globalisation.

    10. 4.3.1.3cTransport and communication costs

      Explain reduced transport and communication costs as contributors to globalisation.

    11. 4.3.1.3dMultinational corporations

      Explain the increased significance of global multinational corporations.

    12. 4.3.1.3eInvestment flows

      Explain increased FDI flows as a contributor to globalisation.

    13. 4.3.1.3fMigration

      Explain migration within and between economies as a contributor to globalisation.

    14. 4.3.1.3gGlobal labour force

      Explain growth of the global labour force.

    15. 4.3.1.3hStructural change

      Explain structural change as a contributor to globalisation.

    16. 4.3.1.3iBusiness impact of globalisation

      Analyse the impact of increased globalisation on businesses.

    17. 4.3.1.4aReasons for protectionism

      Explain reasons for protectionism.

    18. 4.3.1.4bTariffs

      Explain tariffs as a protectionist measure.

    19. 4.3.1.4cImport quotas

      Explain import quotas as a protectionist measure.

    20. 4.3.1.4dOther trade barriers

      Explain government legislation and domestic subsidies as trade barriers.

    21. 4.3.1.4eProtectionism and business

      Analyse the impact of protectionism on businesses.

    22. 4.3.1.5aTrading bloc expansion

      Explain expansion of trading blocs, including the EU single market, ASEAN and NAFTA.

    23. 4.3.1.5bTrading blocs and business

      Analyse the impact of trading blocs on businesses.

  2. 4.3.2 - Global markets and business expansion

    1. Explain push factors such as saturated markets and competition.

    2. Explain pull factors such as increased sales, profitability, risk spreading and economies of scale.

    3. Analyse cost competitiveness from offshoring and outsourcing.

    4. Explain extending the product life cycle through international trade.

    5. Assess market attractiveness using disposable income, ease of doing business, infrastructure, political stability and exchange rates.

    6. Apply Porter five forces to assessing potential markets.

    7. Assess production locations using production costs, labour skills and availability, infrastructure, trade bloc location, incentives, ease of doing business, political stability, natural resources and likely return on investment.

    8. Explain risk spreading and economies of scale as reasons for global mergers, takeovers or joint ventures.

    9. Explain entering new markets or trade blocs as a reason for global expansion deals.

    10. Explain acquiring national or international brand names and patents.

    11. Explain securing resources and supplies.

    12. Explain maintaining or increasing global competitiveness.

    13. Explain reducing competition.

    14. Explain making use of local knowledge.

    15. Explain government or legal requirements.

    16. Explain accessing supply chains and distribution networks.

    17. Explain sharing costs and risks.

    18. Analyse the impact of exchange rate movements on businesses.

    19. Analyse skill shortages and their impact on international competitiveness.

  3. 4.3.3 - Global marketing

    1. Explain global marketing strategy and global localisation.

    2. Compare domestic or ethnocentric, mixed or geocentric, and international or polycentric approaches.

    3. Apply and adapt the marketing mix to global markets.

    4. Apply Ansoff Matrix and Porter Matrix to global marketing decisions.

    5. Recognise that groups around the world have different interests and values.

    6. Explain features of global niche markets.

    7. Apply and adapt the marketing mix to suit global niches.

    8. Analyse cultural differences, tastes and preferences, language issues, unintended meanings, inappropriate branding and inappropriate promotion.

  4. 4.3.4 - Global industries and companies

    1. Analyse MNC impacts on local labour, wages, working conditions, job creation, local businesses, local communities and the environment.

    2. Analyse MNC impacts on economic growth, FDI flows, balance of payments, technology transfer, skills transfer, consumers, business culture and tax revenues.

    3. Analyse stakeholder conflicts in international business ethics.

    4. Evaluate emissions, waste disposal and sustainability.

    5. Evaluate pay, working conditions, labour exploitation and child labour.

    6. Evaluate misleading product labelling and inappropriate marketing activities.

    7. Evaluate control of MNCs through MNC power, political influence, legal control, consumer pressure, pressure groups, social media and self-regulation.