• Demand shows the relationship between price and quantity demanded
• Quantity demanded usually falls as price rises, ceteris paribus
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Mistakes
Start with the concept explanation, then practise to create mastery evidence.
2
Learning objective
2.1.2 (HL)—Assumptions behind demand
New
• Income and substitution effects help explain the law of demand
• The law of diminishing marginal utility helps explain why consumers demand less at higher prices
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Mistakes
Start with the concept explanation, then practise to create mastery evidence.
3
Learning objective
2.1.3—Demand curve
New
• Demand can be represented by a downward-sloping demand curve
• Diagram: downward-sloping demand curve
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Mastery
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Mistakes
Start with the concept explanation, then practise to create mastery evidence.
4
Learning objective
2.1.4—Individual and market demand
New
• Market demand is derived from individual consumers' demand
• Demand analysis distinguishes individual behaviour from total market behaviour
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Mastery
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Mistakes
Start with the concept explanation, then practise to create mastery evidence.
5
Learning objective
2.1.5—Non-price determinants of demand
New
• Demand shifts with income, tastes and preferences, future price expectations, and number of consumers
• Demand also shifts with prices of related goods, including substitutes and complements
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Mastery
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Mistakes
Start with the concept explanation, then practise to create mastery evidence.
6
Learning objective
2.1.6—Movements and shifts in demand
New
• A price change causes movement along a demand curve
• Non-price determinants shift the demand curve
• Diagram: movements along and shifts of the demand curve
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Mastery
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Attempts
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Mistakes
Start with the concept explanation, then practise to create mastery evidence.