Course review

2.1 Demand

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Learning objective

2.1.1—Law of demand

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• Demand shows the relationship between price and quantity demanded • Quantity demanded usually falls as price rises, ceteris paribus

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Learning objective

2.1.2 (HL)—Assumptions behind demand

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• Income and substitution effects help explain the law of demand • The law of diminishing marginal utility helps explain why consumers demand less at higher prices

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Learning objective

2.1.3—Demand curve

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• Demand can be represented by a downward-sloping demand curve • Diagram: downward-sloping demand curve

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Learning objective

2.1.4—Individual and market demand

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• Market demand is derived from individual consumers' demand • Demand analysis distinguishes individual behaviour from total market behaviour

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Learning objective

2.1.5—Non-price determinants of demand

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• Demand shifts with income, tastes and preferences, future price expectations, and number of consumers • Demand also shifts with prices of related goods, including substitutes and complements

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Learning objective

2.1.6—Movements and shifts in demand

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• A price change causes movement along a demand curve • Non-price determinants shift the demand curve • Diagram: movements along and shifts of the demand curve

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