1. Business and its environment

1.1 Enterprise

1.2 Business structure

1.3 Size of business

1.4 Business objectives

1.5 Stakeholders in a business

2. Human resource management

2.1 Human resource management (HRM)

2.2 Motivation

2.3 Management

3. Marketing

3.1 The nature of marketing

3.2 Market research

3.3 The marketing mix

4. Operations management

4.1 The nature of operations

4.2 Inventory management

4.3 Capacity utilisation and outsourcing

5. Finance and accounting

5.1 Business finance

5.2 Sources of finance

5.3 Forecasting and managing cash flows

5.4 Costs

5.5 Budgets

6. Business and its environment

6.1 External influences on business activity

6.2 Business strategy

7. Human resource management

7.1 Organisational structure

7.2 Business communication

7.3 Leadership

7.4 Human resource management (HRM) strategy

8. Marketing

8.1 Marketing analysis

8.2 Marketing strategy

9. Operations management

9.1 Location and scale

9.2 Quality management

9.3 Operations strategy

10. Finance and accounting

10.1 Financial statements

10.2 Analysis of published accounts

10.3 Investment appraisal

10.4 Finance and accounting strategy

10.5 Ratio formulae

A-Level CAIE Business/Notes/3. Marketing

A-Level CAIE Business 3. Marketing Notes

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