EduNinja

EduNinja

6. Business and its environment

6.1 External influences on business activity

6.2 Business strategy

7. Human resource management

7.1 Organisational structure

7.2 Business communication

7.3 Leadership

7.4 Human resource management (HRM) strategy

8. Marketing

8.1 Marketing analysis

8.2 Marketing strategy

9. Operations management

9.1 Location and scale

9.2 Quality management

9.3 Operations strategy

10. Finance and accounting

10.1 Financial statements

10.2 Analysis of published accounts

10.3 Investment appraisal

10.4 Finance and accounting strategy

10.5 Ratio formulae

A-Level CAIE Business A2/Notes/8. Marketing

A-Level CAIE Business A2 8. Marketing Notes

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